Late July the well-known best-selling author J.K. Rowling was confirmed as the writer of the mystery novel, “The Cuckoo’s Calling” which was written under the pen name Robert Galbraith. J.K. Rowling is quoted in Parade as writing under the pen name to gather an unbiased feedback. Although The New York Times, has something different to say about the world-renowned authors new book.
The New York Times article author James B. Stewart questions the book’s new found fame stating, “if the books is as good as critics are now saying it is, why didn’t it sell more copies before, especially since the rise of online publishing has supposedly made it easier than ever for first-time authors?” Stewart, a writer himself, obviously values the power of the written word and the authority one carries when you have reached as much fame as Rowling’s has. He presents a very good question, which is: If one publishing house denied the book, and it only sold 1,500 copies prior to now, why would anyone want to read it?
The BBC quotes many Twitter statuses as the unveiling of the pen name sent books sales skyrocketing. The BBC quotes comedian Michael Moran stating, “’1: Reveal that ALL books were written by JK Rowling. 2: Sales of all book soar by 150,000%. 3: Industry saved.’”
Each media outlet viewed the same shock as the rest of the world, but, took very different views. The BBC found the humor in everyone’s fascination with the author. While The New York Times questioned consumers draw to the book. While the reviews are mixed, everyone is still begging Rowling’s to continue writing. Author’s like Rowling’s have the ability to capture the attention of millions and re-interest them in reading. If her books do not contain the best story line, at least she has encouraged more people to read. It’s a win-win.